Privacy Policy
Last updated 2026-07-11.
What we collect
- Email address — at checkout (to deliver the kit) and optionally via the lead-magnet form (to send the free educational PDF and a 30–45-day educational email sequence you can unsubscribe from at any time).
- Payment information — handled entirely by Stripe. We never see your card number. Stripe stores the transaction record per its own retention policy (≥7 years).
- Consent acknowledgment — the checkout consent record (timestamp + IP) is stored in our server logs and in Stripe's order metadata.
- Aggregate analytics via Vercel Web Analytics — no cookies, no personally identifying information; pageview counts and referrer URLs only.
- Search-ad conversion measurement. When we run search ads, the ad platform's conversion tag
(Google's
gtag.js, and Microsoft's if enabled) loads on our pages and may set a first-party cookie so we can tell whether an ad click led to a purchase. On a completed purchase it reports the sale amount and an opaque order id — never your name, email, or any family or financial details. We use it only to measure whether our ads work; we do not retarget you or build a profile. Details in Advertising measurement below.
What we do NOT collect
- We do not ask for the applicant's name, income, Social Security number, age, family situation, or any other personal information about your family.
- We do not run behavioral profiling tools, and we do not use advertising cookies to retarget you or build a profile of you. The only third-party tag we run is the search-ad conversion tag described above — and only to measure whether an ad led to a sale.
- We do not maintain user accounts. There is no login.
What we do with email addresses
Buyer email addresses are used only to deliver the kit, send refund confirmations, and respond to support requests. Lead-magnet emails are used to send the educational nurture sequence and a soft kit pitch at the end. You can unsubscribe from the nurture sequence at any time via the link in every email.
We do not sell or share email addresses with attorneys, Medicaid planners, lead-generation companies, advertisers, affiliates, or any third party. Ever.
Advertising measurement
We may run ads on Google Search (and later Microsoft/Bing). So we don't waste money on ads that don't work, we use the ad platform's standard conversion tag to learn whether an ad click actually led to a kit purchase. Precisely what that involves:
- Google's tag (
gtag.js) loads on our pages and may store a first-party cookie remembering that you arrived from an ad. - When a purchase completes, we tell the ad platform that a sale happened, its dollar amount, and an opaque order reference. We do not send your name, email, or any information about your family or finances.
- We do not use this to retarget you with ads elsewhere, and we do not build a behavioral profile of you.
- You can manage ad personalization at Google My Ad Center, and you can block cookies in your browser at any time — it will not affect your ability to buy or download a kit.
Service providers
- Stripe — payment processing and tax calculation.
- Resend — transactional email (order receipts, kit download links) and the educational email sequence for lead-magnet subscribers.
- Vercel — site hosting, file storage for the kit PDF, and cookie-less analytics.
- Google — search-ad conversion measurement only (the conversion tag described in Advertising measurement); we do not sell or share your data with Google for any other purpose.
Your rights
To request deletion of your email address from our records, email support@millertrustguide.com. We honor deletion requests within 7 business days. Note that Stripe retains order records independently per its own retention policy and we cannot delete those.